Case study: The Forgotten 500K Campaign
Following the start of ‘Evusheld for the UK’ in spring 2022 as an individual patient group, the campaign quickly gathered momentum. We joined forces with various national charities, clinicians and politicians and the media to help raise the issue of the lack of support for immunocompromised individuals.
In the summer of 2022 we were approached by Jess Burley who headed up The&Partnership and mSix&Partners, who volunteered their expertise to work with us to produce the Forgotten 500K campaign. This was a hard-hitting, coordinated, national umbrella campaign that brought many charities together to highlight the issue and raise awareness with both the public and politicians. Through social media, parliamentary engagement, and media partnerships, the campaign demanded access to life-saving treatments such as Evusheld, resonating deeply with the public and policymakers alike.
At its crescendo, there were full-page adverts and journalistic stories in most of the national tabloids, recorded media interviews with both local BBC and radio across the four nations, BBC Breakfast time, National BBC News, Radio 4, Channel 5, The Media Leader, Tortoise Media ThinkIn, Andy Coulson’s Crisis What Crisis, Forgotten 500K podcast and Silent Vigil Parliament Square – Forgotten 500K.
Case study: Global Advocacy Networks
The impact of the work we are doing has been far reaching, and this has been recognised by invitations to be involved in the Global COVID Community Council, Global Immunocompromised Health Coalition and International Immunocompromised Advocacy Network (IIAN).
Global COVID Community Council
The Global COVID Community Council fosters relationships with leading patient organisations worldwide, focusing on COVID-19. It ensures patient insights inform global programmes. We are one of eight council members and have submitted to key conferences such as ECCMID 2024 in Barcelona, ICOPH 2024 in Bangkok, and ID Week 2024 in Los Angeles.
IIAN
In June 2023, we attended the inaugural conference for groups representing the immunocompromised in Barcelona, with global participants including Canada, Greece, Israel, and more. This event facilitated information exchange and collaboration. Following the conference, the International Immunocompromised Advocacy Network (IIAN) was formed, adding members from various countries and organisations. IIAN has released a Call to Action to governments and is now engaged in research and advocacy. We are proud to be part of the steering committee, driving this initiative.
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